“At do good marketing we measure our success by our ability to use our marketing talents to do good marketing for our clients and use those skills to do good for others,” said Haviland. “What better way to do that in a coordinated effort than to get as many people as possible to do something nice for someone else on do good day?  Imagine what it would be like if everyone in the world decided to do something nice for someone else all on the same day?  Who knows, maybe the world would break out in peace?”

Last year’s response to the first annual do good day was overwhelming. Participants were not only located in New Jersey, but all over the nation.  “The stories were touching,” said Haviland.  “One woman donated her car to a needy family for six weeks and another paid the toll for a vehicle behind him on the Garden State Parkway!”

While the inaugural event generated nearly 1,500 participants with very little effort, for this year’s event, do good marketing has established an integrated communications plan to maximize participation.  In addition to traditional public relations strategies, do good marketing will be using social media platforms to disseminate information to participants before, during and after the event on Facebook, Twitter, and YouTube. A dedicated do good day page has been established on do good marketing’s Facebook page (search Facebook: Do Good Day 080410) where volunteers can register, post messages or photos; a Twitter hashtag has been created so all participants can monitor do good day activities prior to, during and after the event (#dgd0804); and Haviland will be posting video blogs or vloggings about do good day to the Facebook page and YouTube sites.  All participants are encouraged to join the conversation leading up to the annual event, post pictures, videos and encourage their friends to join in.

With more than 400 million active users on Facebook these days, Haviland wants to fully utilize the social media platform to increase participation in do good day, hoping that the message will go viral to friends of friends, colleagues, and families all over the world.

“To date, we have over 1,000 people registered for do good day,” said Haviland.  “The number one question I get is, ‘what if I’m not here on do good day?’ Anyone can participate and do something nice for someone else and it doesn’t matter where you are!”

The offices of the do good team marketing team will be closed on August 4^th to enable all to participate in various philanthropic activities.

Do good marketing, llc, established in 2008, is a virtual marketing/advertising firm.  While the do good world headquarters are in Glen Rock N.J., the virtual structure draws upon people and organizations located across the country. Do good clients receive top talent, but only pay for what they need.  Michael Haviland, 49, is the founder and managing partner and has over 25 years’ worth of advertising experience including some of the big firms in New York City and New Jersey. Current do good marketing clients include: Aurora Energy, Bergen Catholic High School, Children’s Aid and Family Services, Lenox Hill Hospital, Makai Events, Morris County Surgical Center, NAPA Auto Parts, Nutley Auto, Nyack Hospital, onebaddecision.com, Saint Dominic Academy, the Center for Alcohol and Drug Resources, Tuxedo Park Library and Tuxedo Park School. For more information, visit www.dogoodmarketing.com.

Central School is nearing it’s 100th day of classes this year. To commemorate this milestone the kids at the school have split into groups and are putting together efforts based around the number 100. One group has decided they would like to raise funds for the victims of the Haiti earthquake. This group of 1st graders are focusing their efforts on building shelters and new homes for the residents of Haiti.

The group has chosen Habitat for Humanity as their charity to support focusing specifically on their Disaster Response arm. According to their web site, the mission of Habitat’s Disaster Response arm is:

To develop innovative housing and shelter assistance models that generate sustainable interventions for people vulnerable to or affected by disasters or conflicts. In addition, Disaster Response builds the capacity of the global Habitat community in the areas of disaster mitigation, preparedness and recovery through education, training and partnerships.

To symbolize their support for the organization, the group from Central School is nailing 100 nails into 4 boards (one for each child) to kick off the building of new shelters and donating $1 per nail for a total of $100.

If you would like to help the team please consider donating to Habitat for Humanity as well.