SECOND ANNUAL DO GOOD DAY SET FOR AUGUST 4, 2010
Posted on | June 30, 2010 | View Comments
do good marketing, llc, a virtual advertising and marketing firm whose headquarters are located in Glen Rock, N.J., has announced its second annual do good day for Wednesday, August 4, 2010. Do good day was established by do good day marketing’s Michael Haviland, whose business philosophy is simply to do good marketing that does good for others. Last year, do good day had nearly 1,500 participants, mostly generated through Facebook. Do good day is a day where anyone, anywhere in the world is asked to do something good for someone else. Acts of altruism can be as simple as opening the door for someone.
“At do good marketing we measure our success by our ability to use our marketing talents to do good marketing for our clients and use those skills to do good for others,” said Haviland. “What better way to do that in a coordinated effort than to get as many people as possible to do something nice for someone else on do good day? Imagine what it would be like if everyone in the world decided to do something nice for someone else all on the same day? Who knows, maybe the world would break out in peace?”
Last year’s response to the first annual do good day was overwhelming. Participants were not only located in New Jersey, but all over the nation. “The stories were touching,” said Haviland. “One woman donated her car to a needy family for six weeks and another paid the toll for a vehicle behind him on the Garden State Parkway!”
While the inaugural event generated nearly 1,500 participants with very little effort, for this year’s event, do good marketing has established an integrated communications plan to maximize participation. In addition to traditional public relations strategies, do good marketing will be using social media platforms to disseminate information to participants before, during and after the event on Facebook, Twitter, and YouTube. A dedicated do good day page has been established on do good marketing’s Facebook page (search Facebook: Do Good Day 080410) where volunteers can register, post messages or photos; a Twitter hashtag has been created so all participants can monitor do good day activities prior to, during and after the event (#dgd0804); and Haviland will be posting video blogs or vloggings about do good day to the Facebook page and YouTube sites. All participants are encouraged to join the conversation leading up to the annual event, post pictures, videos and encourage their friends to join in.
With more than 400 million active users on Facebook these days, Haviland wants to fully utilize the social media platform to increase participation in do good day, hoping that the message will go viral to friends of friends, colleagues, and families all over the world.
“To date, we have over 1,000 people registered for do good day,” said Haviland. “The number one question I get is, ‘what if I’m not here on do good day?’ Anyone can participate and do something nice for someone else and it doesn’t matter where you are!”
The offices of the do good team marketing team will be closed on August 4th to enable all to participate in various philanthropic activities.
Do good marketing, llc, established in 2008, is a virtual marketing/advertising firm. While the do good world headquarters are in Glen Rock N.J., the virtual structure draws upon people and organizations located across the country. Do good clients receive top talent, but only pay for what they need. Michael Haviland, 49, is the founder and managing partner and has over 25 years’ worth of advertising experience including some of the big firms in New York City and New Jersey. Current do good marketing clients include: Aurora Energy, Bergen Catholic High School, Children’s Aid and Family Services, Lenox Hill Hospital, Makai Events, Morris County Surgical Center, NAPA Auto Parts, Nutley Auto, Nyack Hospital, onebaddecision.com, Saint Dominic Academy, the Center for Alcohol and Drug Resources, Tuxedo Park Library and Tuxedo Park School. For more information, visit www.dogoodmarketing.com.
